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E-commerce Weekly Digest #1. Top 5 Stories of This Week

May 9, 2019 | Curated content

We found and collected together 5 awesome pieces about the e-commerce business, sales, growth, product, and marketing.  Every single one can help you grow your business. Enjoy!

With love, team Squareshot

#1: 10 unique lead generation strategies: straight from the private swipe files and secret marketing playbooks of the pros.

Our numero uno this week is a collection of amazing lead generation examples.

No, these are not something you can read on every second marketing blog, neither hear in a podcast. 10 fresh, creative ideas, successfully implemented, with a step-by-step explanation provided by their creators.

FYI, the list includes Larry Kim, CEO of MobileMonkey, and content marketer/keynote speaker Andrew Davis.

To be brief: these ideas alone delivered their authors 31 million views on youtube, 100 000 leads and 3 000 new blog subscribers.

Indeed, that’s something worthy to check.

#2: 28% of e-commerce websites are suffering from severe user experience issues.

And the reason for that is inconsistency in UX design of product pages.

Briefly, the large-scale UX research, conducted by Baymard Institute showed that 28% of major e-commerce websites have issues synchronizing content between different product variations. Which of course creates incorrect experience and misleads customers.

“If a user cannot find something, then in the experience of the user the content is not there.”

To help you avoid a situation like that, Baymard Institute provides extensive information on interlinking product variations, replicating “core content” across all variations of the product, labeling variation-specific content, etc.
Real-life examples and customer feedbacks provided.

#3: 11 don’ts of the product photography that will boost your e-commerce sales when avoided.

And we mean that.

Product photography is crucial for any e-commerce brand. That’s the very face of your business, which can make or break the deal.
22% of the returns are made because product photo on a website and product arrived do not look the same.

As a team of photography enthusiasts, we keep noticing the same mistakes in numerous e-commerce product photographs. However basic they may seem, eliminating them will make the difference to the sales level and the profit of an e-commerce store.

We collected 11 common trouble points and provided detailed guidance on how to avoid them. Furthermore, how to keep your sales and your customers’ experience at a decent level. Speaking from our 10-years expertise.

#4: 1 minute and 22 seconds video about how to reveal glitches in your UI using visitor recordings.

This piece is telling us how to reveal 3 types of customer behavior signalizing about bugs on your website. No need to explain that troubles with UI could cost you sales.

For those who don’t like videos, there is a text explanation provided. This exact material is fourth in the video series about conversion rate optimization tips, so if you liked it, you should check previous parts as well.

#5: Is your business even reaching its break-even point?

An absolute must-read for every business owner.

The extensive guide on what is break-even point and what are its components. Plus a simple calculator to help you find out the break-even point for your own business.

“Profitability isn’t guru magic, its math. And the first key equation is your break-even point.”

With this tool, you can find out the number of products you need to sell to break even, and a needed amount of them to sell to make your target profit. Super helpful and easy to use, even if finance and math seem like magic for you. Give it a try.

We hope you enjoyed it as much as we did! If you want to get the next digest direct to your inbox, leave us your email below.

We’ll be happy to stay in touch!

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Squareshot is a New York-based professional product photography studio that offers sharp, high-resolution, color-accurate product photo of Flat Lay and Ghost Mannequin Apparel, Jewelry, Cosmetics, Watches, Bags, Shoes and all types of Accessories for Online Stores to increase their sales and decrease order returns.

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